Cases
We work with leadership teams who bring us one problem at a time.
All cases
Cloud2: one shared language for leadership, sales and delivery
How Cloud2, a managed service provider, translated technical excellence into strategic value that executive decision makers act on.
A marine interiors manufacturer: the inspection nobody was selling
How a manufacturer that refurbishes cruise cabins turned an unpriced prerequisite into inspection tooling it owns and a capability it can name, scope and sell.
Bonne Juomat: growth reframed from channels to occasions
How Bonne Juomat turned a broad Horeca ambition into an occasion-led growth strategy tested against its own sales data.
Two dozen executives: a working understanding of AI
How two dozen senior executives built a working understanding of generative AI that matches their strategic responsibilities.
A software vendor: a method for the AI the team already had
How a software vendor turned individual AI tool use into a shared method its own team now runs, on a modern product and a legacy one that needed different things.
A furnishings manufacturer: parallel growth bets turned into one direction
How a furniture manufacturer turned parallel growth opportunities into one integrated direction across strategy, brand, and go-to-market.
Start where these cases started
Each one began as a single concern a leadership team put into words.