Henri brings a unique perspective to strategic advisory, combining hands-on commercial leadership experience in FMCG with deep expertise in category design and venture building. He deepened his strategic thinking through an Executive MBA at Aalto EE.
Whether he is crossing the Atlantic by sailboat or training for a full Ironman, Henri approaches work and life with curiosity, resilience and a forward-looking mindset.
Background and expertise
Core strengths
- Category design and market positioning
- Business model evolution
- Go-to-market precision
- Team alignment and shared purpose
- Growth strategy and venture building
Industry experience
- FMCG leadership (Red Bull, Diageo, Anora)
- Technology startups and scaleups
- SaaS and platform businesses
- Venture-backed companies
- International expansion
- B2B and B2C markets
Philosophy
The best strategies are worthless if they don’t translate into action. I help companies find new ways to grow and connect their teams around clear, shared purpose.
Henri believes clarity starts with understanding not just what you do, but why it matters and how to communicate that effectively to everyone who needs to hear it.
Approach
Henri’s work focuses on helping founders and leadership teams:
- Clarify positioning in crowded or emerging markets
- Accelerate growth through strategic focus and execution alignment
- Build narrative that connects internal teams and external stakeholders
- Design systems that scale culture and decision-making
Start with a conversation
Every engagement has a named senior owner. It starts by talking through what is in the way right now.